How The-Bias-Cut.com Empowers Women Over 40 to Find Their Style

Finding one’s signature style over 40 years of age might come easily for some, but for me, it has been the stuff of therapy. I’ve been rediscovering old loves, confronting preconceived notions, and battling insecurities I never knew I had about my body and my place in the world.

Thankfully, I haven’t had to do all this alone. Besides lovely readers and a very supportive Over-40 blogging community, I’ve come across passionate experts, like Jacynth Bassett of The-Bias-Cut.com, a curated online shop and blog that specializes in style for women over 40.

“Every woman deserves to and can look stylish.”

Jacynth started her company in 2015 after seeing how her mom’s love for style was “being squashed by the dowdy/frumpy/boring/unflattering designs” typically targeted for older women. She understands the feelings of insecurity and invisibility a lot of women our age face. “It was frustration at that combined feeling of being invisible and fed up with not being able to find the right pieces that inspired me to start The-Bias-Cut.com,” she said in an online interview. “Every woman deserves to and can look stylish.”

To give women options, Jacynth decided to stock her online shop with confidence-boosting styles from UK designers. According to her website, “every piece has been carefully selected with beautiful quality, style, and shape always in mind.” And now, those in other countries, including the US, have access to these styles, thanks to newly implemented international shipping rates. All the customer needs to supply is an open mind.

To Find Signature Style, Keep an Open Mind

An open mind, Jacynth says, is the best tool for a woman to find her style. The beautiful Ellis Coat by Emile Vidal Carr featured in The-Bias-Cut.com’s Collection is one example of how keeping an open mind can open up possibilities. The model in the photo was originally convinced she could never wear yellow, but when Jacynth asked her to put it on, her whole perspective changed.

This is what Jacynth does best: she brings out the courage and creativity in women by encouraging them to branch out from conforming styles. “True style is about how you wear something,” she says and that simply involves feeling confident in it. Her view is, there’s nothing to be lost in trying something outside of one’s comfort zone, and you may be pleasantly surprised by the results. “Even if lots of pieces don’t work, all it takes is one or two to start broadening your horizons.”

Support Beyond the Changing Room

Jacynth knows that empowerment-through-style doesn’t just come from trying things on. Having a supportive community is important as well. That’s why she hosts private and corporate “pop-up events” where attendees can mingle, relax, and explore ideas about fashion and style. She showcases The Collection from The-Bias-Cut.com, but she also invites special guests, such as Joanna Zara, the award-winning UK milliner to come speak to her audiences. “I want [attendees] to leave feeling confident and having gained something new,” she says, “regardless of whether they’ve made a purchase or not.”

Even if you’re not able to attend one of these events, you can still find inspiration and camaraderie through Jacynth’s expertise. Read her tips and ideas in her blog posts and discover the designers of The Collection through interviews she shares there. She also has a social media presence on Facebook, Twitter, Pinterest, and Instagram where you can connect to her and others, like me, who are striving to go against the grain to discover their signature style.

One way or the other, Jacynth’s mission makes it clear — in spite of the perceptions about age and fashion, you can find your signature style over 40 and you don’t have to be alone in while doing it.